More photos have appeared, of a new
Zetor in even more black plastic disguise. Here it is being tested with a silage trailer in hilly terrain, one of the main tasks people would buy a Zetor six cylinder for, a basic six cylinder for the less complex tasks. (once they are settled in this hp segment, people gain the confidence in the brand to also buy a higher spec tractor from Zetor)
https://translate.google.com/translate?sl=auto&tl=en&js=y&prev=_t&hl=en&ie=UTF-8&u=http%3A%2F%2Fwww.agroportal24h.cz%2Fze-sveta%2F&edit-text=
Zetor commented on Facebook by posting a photo of the Czech minister of Agriculture in the cab of the new tractor, saying that the minister was pleased with it and they hope so do you...
The photo does not reveal if they upgraded the ergonomy of the cab compared to the Forterras. The first appearance of the messy interior (
hydraulic levers) of the
Forterra already puts off a lot of potential buyers, so hopefully they put a tried and tested Proxima interior in it.
Lately i read a product evaluation concept that Valtra used with their new T series, the Kano model.
http://image.slidesharecdn.com/kanomodelposter1-141029143056-conversion-gate02/95/kano-model-poster-1-638.jpg?cb=1414593088
No matter how much value you put into a product, lowest TCO, unique selling points, they wont make up for shortcomings in the basic needs. When certain basic needs arent met, a product will never make a customer happy no matter how much added value you put into it. The problem for developers is that certain basic needs are considered to be self-evident by customers and therefor seldomly spoken out when a product manager asks a customer. Like strong rear axles for the Western European coastal countries, where tandem trailers are the standard
The Kano model also explains why there are happy owners of Italian cars, they get away with poor engineering and servicability because they offer a lot of customer excitement (style) to make their customers happy with the product nonetheless.. However thats a whole different market segment than Zetor is serving